Start your Digital Transformation Journey

Digital Marketing Trainer & Consultant

Digital Subhash is Trainer & Consultant for Digital Marketing in Mumbai. Performance Marketer | Full Stack Digital Marketer | Lead Generation Expert | Digital Brand Consultant | Startup Consultant | Google Certified | Facebook Certified

Digital Subhash Banner

Digital Marketing Course

Looking For A Unique Digital Marketing Course?

This 2-month Digital Marketing Program is uniquely designed to help you learn the functioning of the modern digital marketing industry, the use of technology and digital marketing channels like social media, emails, paid and organic search. This comprehensive digital marketing course will enable you to streamline your marketing processes, build digital marketing strategies and provide means to help businesses reach their target audience.

 

Who can join this Course?

1

Job Seekers

Job Seekers can join this course to make perfect carrier into Digital Marketing

2

Entrepreneurs

Entrepreneurs can join this course to grow their business to next level

3

Freelancers

Freelancers can join this business to make money by selling their digital skills

Our Career Services for Job Seekers

Building an Impressive Resume & Cover Letter

Our dedicated team will help you to build an Impressive Resume & Cover Letter to become presentable for a job or freelance

Building an Impressive LinkedIn Profile

Our dedicated team will help you to build an impressive Linkedin Profile to become discoverable in professional's network

Interview Preparation

Our dedicated team will help you to prepare for the interview with mockups and practices

Digital Tools you will Learn

Course Curriculum Highlights

Module 1 - Introduction to Digital Marketng

  1. Role of Marketing
  2. Consumers and Consumption
  3. Segmentation, Targeting and Positioning
  4. Designing Products and Services
  5. Pricing and Channels
  6. Using Communication to Engage Customers

Module 2 - Digital Marketing Perspective

  1. Introduction to Digital Marketing Basics
  2. Digital vs. Traditional Marketing
  3. Why Care About Digital Marketing?
  4. Revisiting Marketing Mix: Digital Perspective with Case Study
  5. Opportunities in Digital Marketing in India

Module 3 - Understanding the Digital Customer

  1. Personas in Digital Marketing
  2. Developing, Using and Refining Personas
  3. The Personas and User Journeys
  4. Consumer Journey Mapping Frameworks
  5. Digital Marketing Mix and Digital Models
  6. Case-based Discussions

Module 4 - Website Design

  1. Site Content and Design - Rules and Frameworks
  2. Creating a WordPress/Canva Website
  3. Usability Testing, Launch and ManagementWordPress

Module 5 - Search Engine Marketing: SEO and Paid

  1. Basics of SEO: On Page and Off Page
  2. Methods and Best Practices for Traffic Building
  3. Website Optimisation
  4. Use of Backlinks
  5. Paid and Organic Search
  6. Choosing the Right Keywords
  7. Keyword Research Tools
  8. Google Adwords
  9. Set Up, Manage and Optimise a Google Ad Campaign
  10. Google Analytics

Module 6 - Content Marketing

  1. Content Marketing Ecosystem
  2. Using Content for Storytelling
  3. Content Strategy - Message Architecture and Thought Leadership
  4. Producing, Optimising, Distributing and Integrating Content
  5. Content for Blogs and Videos
  6. Integrated Content Marketing
  7. Copywriting for Social Media

Module 7 - Email Marketing

  1. Adding Email to Marketing Strategy
  2. Email: Branding and Retention Tools
  3. Email Marketing as a Process
  4. Contacts and Lists
  5. Effective Email Strategy

Module 8 - Social, Mobile and Influencer Marketing

  1. Social Media Marketing - Trends
  2. Social Media Marketing as Content Marketing
  3. Paid, Earned and Shared Media
  4. Social Media Landscape and Platforms - An Overview
  5. Social Media Strategy and Selecting the Right Channels
  6. Publishing on Social Media
  7. Interacting with Customers on Social Media
  8. Facebook, Instagram and Snapchat Marketing
  9. Twitter, Linkedin and Youtube Marketing
  10. Mobile Advertising
  11. Influencer Marketing

Module 9 - Media Planning and Buying

  1. Preparing a Media Brief
  2. Key Terminologies
  3. Types of Advertisements
  4. Advanced Media Management

Module 10 - E-commerce and Affiliate Marketing

  1. E-commerce Fundamentals and Business Models
  2. Free and Paid Traffic for E-commerce
  3. Optimising Conversions for E-commerce
  4. Affiliate Marketing

Module 11 - Analytics for Digital Marketers

  1. Descriptive, Predictive and Prescriptive Analytics
  2. Market Basket Analysis
  3. Sentiment Analysis

Module 12 - Digital Marketing Strategy and Planning

  1. Digital Communication Strategy
  2. Branding for Digital Communications
  3. Personal Branding in a Digital World
  4. Getting Ready for Digital Marketing Roles

Pricing Table

We have flexible plans according to your needs

We have designed an affordable course for everyone who wants  to start Digital Journey

Basic Digital Marketing Course

15000/-

Duration : 2 Month

Full Stack Digital Marketing Course

45000/-

Duration : 4 Months

Clients Feedback

See what our students are saying about us

Amazing experience while studying digital marketing course. Highly recommend this institute to any person who is interested in a digital

– Aarti Khuslkar

SEO Specialist

It has been a fantastic experience studying at Digital Subhash India with Subhash sir. I was studying in weekend batch.

– Gunjan Yadav

Content Writer

I have done digital marketing course from Digital Subhash. It was wonderful and amazing experience. Got hands on training and

– Rajeev Mehta

Influencer Marketing

I have recently completed my Digital Marketing Course from LipsIndia, so I'm here to tell you about my journey with

– Naresh Kadam

Ecommerce Manager

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.